Oleksandr Yena

Product Manager

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About

Executive Summary

Product Manager with experience launching new products, entering international markets, and building scalable acquisition systems. I work across product, engineering, design, sales, and operations to validate demand, define go-to-market strategies, and optimize growth funnels. My background in business development, frontend development, and data analysis allows me to bridge technical and commercial teams while making data-informed product decisions. I focus on experimentation, clear prioritization, and turning user and market insights into successful product launches

Experience

FurFur

Jul 2023 — Present (2 years 7 months)

Product & Growth Lead | Kharkiv, Ukraine

  • Led 0→1 international expansion for a furniture manufacturer previously operating only in the domestic market
  • Built the company’s international go-to-market engine, including outbound sales channels, landing pages, and email marketing funnels
  • Generated and managed early pipeline through targeted outreach to 1000+ potential partners, resulting in the company’s first international sale
  • Built acquisition tracking and funnel analytics, improving response rate from 1.3% → 3.3% and doubling qualified opportunity conversion (~33%)
  • Managed early lead generation and initial sales cycles while utilizing only 31% of the allocated expansion budget
  • Coordinated cross-functional teams across sales, marketing, design, production, and development to launch the international sales channel

Skills: Product Management, Product Discovery, Feature Prioritization, Go-to-Market Strategy, Funnel Optimization, Data-Driven Decision Making, Stakeholder Communication, Jira

FurFur

Feb 2023 — Jul 2023 (6 months)

Sales Manager

  • Worked with local partners, handled incoming requests and consultations
  • Driven deals, followed up with partners & clients, and supported deals end-to-end
  • Maintained enhanced distribution statistics and sales force records

Skills: Sales Management, Customer Communication, Client Relationship Management, Sales

FurFur

Dec 2022 — Feb 2023 (3 months)

Frontend Developer

  • Deployed and maintained websites for the brand and internal growth projects
  • Developed and implemented complete sets of UI designs
  • Was responsible for content management and integrations to support business needs

Skills: JavaScript, TypeScript, Next.js, React.js, TypeScript, Tailwind CSS, Payload Integration, HTML / CSS, PostgreSQL, Git

S-J-D.Design

Jan 2022 — Dec 2022 (1 year)

Project Manager | Kharkiv, Ukraine

  • Project management of high class interior design projects
  • Ensuring business communication between multilingual teams
  • Overseeing and commissioning high-quality production processes
  • Problem solving and crisis management

Skills: Project Management, Project Commissioning, Project Coordination, Crisis Managment, Project Planning

Freelance

Sep 2021 — Jan 2022 (5 months)

Data Analyst | Remote

  • Data Scientist assistant
  • Data preparation
  • Research and development
  • Conducted data discovery, preprocessing, and model experimentation to validate AI-driven feature potential

Skills: LLMs, RAG, LangChain, Python, Tensorflow, PyTorch, scikit-learn, Pandas, numpy, Git, SQL, Data Preparation, Data Analytics, Vector Databases, Exploratory Data Analysis

Languages

Work Eligibility

Education

National Technical University "Kharkiv Polytechnic Institute"

Sep 2020 – Jun 2024

Bachelor’s Degree, Applied and Computer Linguistics